Audience research
Every great plan starts with a clear idea of what’s happening outside – and inside – your organisation.
That’s why Pickle Jar Communications offers thorough and incisive research, so you can discover what your stakeholders and audience need.
Sometimes you think you know something. But when you actually check it, you discover something new.
All of our work at Pickle Jar Communications is built on the idea that we never “assume” before we act. We’re confident about our strategies and our content, because we ask audiences what they want first, and respond to it.
So what are your audiences saying to you?
Our Research and Insights team can carry out analytics and user experience reviews of your current content. We can talk to stakeholders and audiences to get an idea of their priorities. And we can help you learn about – and from – your competitors.
What audience research do we do?
We use all kinds of research methods that we can tailor to your needs. And we’re not tied to one approach, because there are so many different ways to get the insights that matter.
Sometimes we’ll gather data to put some statistical evidence behind your strategy. Sometimes we’ll need to draw out insights from interviews or focus groups. Most often, we’ll find a balance of the two - and we’re experts in knowing what’s right for your project.
We’re always looking for different methods, and new ways to get vital insights from hard-to-reach audiences. And we’re not afraid to work with research subjects over weeks or months to get a better picture of their lives.
We can provide your institution with valuable and actionable insights, both online and in-person. Our techniques include:
In-person and online surveys
Focus groups
Interviews
Card sorts
User testing
Long-term diary studies
Intercept surveys
Analytics reviews
Website heat-mapping
Session recordings
We also make use of more technical methods such as influencer mapping - a process by which we can identify key online influencers in your field and work out how best to engage or emulate them.
So what’s next?
Contact us to arrange a call, and talk about what you need to know. We can speak to your audience or your team, analyse your website, social media and content, or provide recommendations that are based on insight, not intuition.
Ethnography. You may never have heard of it, but if you’re tempted to go beyond surveys and focus groups, it might be just what you need.