Community and donor engagement
Your alumni and supporter communities have the insight and experience to tell your story around the world, advocate for your institution, and give back through donations and volunteering. But they’re often busy people with many competing interests. Engaging them requires so much more than just sharing your latest news stories. We support schools and universities to create deeper engagement with their alumni and supporter communities through deep audience understanding and creative content strategies and plans.
Products and services to advance your community, alumni and donor engagement initiatives
We offer a range of fixed price and bespoke services to support your organisation’s community, alumni and fundraising goals. Here we share some examples. Talk to us about your specific requirements or challenges and we’ll suggest the right product for you.
Mentor us: Developing alumni and fundraising content strategies
Invite us to facilitate a full-day workshop for up to 12 people with a your choice of emphasis on alumni engagement, fundraising campaign content and/or delivering personalised content at scale.
Guide us: Meaningful alumni and donor audience research and segmentation
Have us gather audience insights and design segmentation approaches that will transform your approach to alumni and supporter engagement and content strategy across multiple channels.
Lead us: Designing a supporter content strategy or campaign content plan
We can develop your full campaign brand and content strategy, including visual identity, or develop a plan for transforming your multichannel alumni engagement content.
Who have we done this for?
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London School of Economics (LSE)
A content plan for taking their new campaign content from launch to always-on, and always delivering.
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University of Liverpool
Delivering a large scale workshop to inspire innovative thinking and create a new vision for engagement.
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University of Bristol alumni team
Audience research and creative workshops to inform a refreshed and renewed content planning approach.
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University of Oxford alumni office
Research and analysis to understand how to engage with their social media followers better.
“We have loved working with Pickle Jar, whose expertise in content strategy and planning within the higher education sector has enabled us to reframe how we approach our content in future, cognisant of the wide-ranging needs of our global audience spanning generations and geographies, and challenges in the sector itself. We look forward to putting their work into action as we continue to engage and connect our alumni, friends and partners.”
— Chris Kendrick, London School of Economics and Political Science
Know what you need? Looking for a specific service?
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Robust research underpins all great content strategies. We offer a wide range of audience research, perceptions testing, competitor research, user testing and more.
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Your content is the shop window to every experience that your audiences have with you. We are the education sector’s leaders in content strategy and planning.
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We take an insights-led approach to developing impactful content that meets user needs and organisational goals. We’ll use a content design methodology to get you there.
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What experience do you want your audience to have of you? Our brand strategy and creative visual design services will fine tune how you present your organisation to the world.
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We love sharing our knowledge in service of upskilling and empowering others. We offer training in a wide range of content, communications and marketing topics, and we can even plan a bespoke away day for you.
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Sometimes the barriers to change are less about the vision and knowledge, and more about leadership, confidence and collaboration. Our CEO Tracy Playle is a Professional Certified Coach, supporting individual leaders and teams in their transformations.
How can we help you?
Most of our work at Pickle Jar is designed to a bespoke brief co-created with our clients through a no-obligation discovery conversation.
Tell us a little about your challenges and what you might hope to get from working with the team at Pickle Jar and we’ll start the conversation to design the right solution that works for you, your your institution’s goals, and your budget.
