Resources
We’re always thinking about the challenges and opportunities that education institutions face, and how we can help.
These resources can help you get started, see problems from a new angle, or guide you through the process of embedding content strategy in your workplace.
Influence mapping of UN Sustainable Development Goals
Understanding who has influence - and the ability to influence others - in key topics online can be hugely useful when planning any kind of communications activity.
The Connected Campus (book)
Our CEO, Tracy Playle, is the author of The Connected Campus: Creating a content strategy to drive engagement with your university (2020). Discover over 200 pages of comprehensive advice on developing a content strategy for an education institution, and advance your content work.
Content strategy for education institutions webinar
A FREE 25-minute introduction to the what, why and how of crafting a content strategy for your school, college or university.
Challenge and advice cards
Not sure where to start with your content strategy? Wishing you could collaborate more effectively on content? Uncertain if your content is actually working? Our cards tackle some of the challenges you may be facing in your institution, and offer actionable advice to help you work through them.
Content strategy maturity framework
Our content maturity framework gets you thinking about exactly how advanced you are as a university. How well do you approach planning, production, distribution and maintenance of content? This framework gives you a structure to articulate this, and ways to improve.
Content marketing for schools guide
We’ve produced a free guide to Content Marketing for Schools for you to download. This 10-page guide includes templates, advice and guidance for getting your school on the right track with your content marketing approach.
The impact of COVID on A-level students in 2020 report
The coronavirus pandemic has hit society hard, and created confusion and uncertainty for students preparing for university. Our report looks at the reactions of pre-university students to the effects of the COVID-19 pandemic on education, exams and university admissions in the UK - both before and after receiving their A-level results.