Student recruitment and experience design
The changing marketplace of education means that prospective students have an incredible range of choice in front of them. Information from diverse and disparate sources can have a huge influence on their decision. Knowing what that journey involves, understanding their challenges and barriers, and helping them to navigate that decision will pay dividends. We can support you to create content that makes your recruitment experience stand head and shoulders above other schools and universities.
Products and services to boost your student recruitment and conversion
We offer a range of fixed price and bespoke services to support your student recruitment and experience design efforts. Here we share some examples. Talk to us about your specific requirements or challenges and we’ll suggest the right product for you.
Mentor us: Weekly training programme to develop Clearing content marketing
Prepare for Clearing 2024 with our weekly mentor sessions. Learn from examples and best practice, make use of templates and toolkits to develop your approach, and focus on specialised areas chosen by you to supercharge your conversion efforts.
Guide us: Content design and content marketing aligned to student journeys
Bring us in as an expert guide to creating and curating content that will truly elevate the experience of your prospective students. We will use your understanding of student journeys to multichannel content for each stage of their decision.
Lead us: Bespoke strategy and campaign development with content production
We offer totally bespoke packages to develop content strategies, campaigns, and messaging frameworks. We will research your target audiences, and develop transformational strategies that will set your content apart from your competitors.
Who have we done this for?
-
Newcastle University
A review of the content and communications provided to prospective students of Newcastle University.
-
Edge Hill University
Mapping the full journey of prospective students considering Edge Hill University to inform an award winning content strategy.
-
Bangor University
Social media content to drive student recruitment, achieving the highest engagement amongst competitors.
-
University of Nottingham
Driving student applications through a smarter, insights-led approach to creating course content.
“It has been a pleasure working with Pickle Jar Communications. Their communication, organisation and capacity to generate new ideas has been faultless. Throughout the process Pickle Jar tailored the project to Edge Hill’s requirements. Their bespoke workshops empowered the team and helped us celebrate existing success and identify areas for improvement in our prospective student journey.”
— Jamie Roberts, Senior Market Insight Manager, Edge Hill University
Know what you need? Looking for a specific service?
-
Robust research underpins all great content strategies. We offer a wide range of audience research, perceptions testing, competitor research, user testing and more.
-
Your content is the shop window to every experience that your audiences have with you. We are the education sector’s leaders in content strategy and planning.
-
We take an insights-led approach to developing impactful content that meets user needs and organisational goals. We’ll use a content design methodology to get you there.
-
What experience do you want your audience to have of you? Our brand strategy and creative visual design services will fine tune how you present your organisation to the world.
-
We love sharing our knowledge in service of upskilling and empowering others. We offer training in a wide range of content, communications and marketing topics, and we can even plan a bespoke away day for you.
-
Sometimes the barriers to change are less about the vision and knowledge, and more about leadership, confidence and collaboration. Our CEO Tracy Playle is a Professional Certified Coach, supporting individual leaders and teams in their transformations.
How can we help you?
Most of our work at Pickle Jar is designed to a bespoke brief co-created with our clients through a no-obligation discovery conversation.
Tell us a little about your challenges and what you might hope to get from working with the team at Pickle Jar and we’ll start the conversation to design the right solution that works for you, your your institution’s goals, and your budget.
