In recent months, there have been many brands and organisations reconsidering their presence on X (formerly known as Twitter). Mikki Collins asks if now is the time for education institutions to also leave.

A 10 minute training video to show you the power of using Airtable as a content and editorial calendar.

Meet the five Cs of social media content. Our Senior Content Strategist shares five strategies to keep your channels full of content that engages your audiences.

Budget cuts aren’t anything new to the education sector – but this pandemic may tighten the marketing budget even more. Our CEO shares five places to look to in order to still win with a reduced budget.

What will the General Election 2019 result mean for HE content strategists? Our Head of Research reflects on some of the potential impacts.

As Giving Day approaches, our Senior Content Strategist shares how you can take a strategic approach to creating content for such a huge fundraising event.

Our Senior Content Strategist lists all the ways you can achieve small fundraising wins with the help of Facebook’s recent tools.

With Clearing just around the corner, Pickle Jar Communications’ CEO and Chief Content Strategist, Tracy Playle, provides you with two ingredients for a successful content marketing strategy for the big event.

Our Senior Content Strategist, Rachel Smith, shares her three top tips for producing effective content aimed at teachers, an audience often forgotten by marketing teams.

In this blog post, Pickle Jar’s Head of Strategy, Ellie Lovell, shares a sector perspective on recruiting and managing student vloggers.

Our CEO, Tracy Playle, offers up a simple model for planning content that is useful, usable, relatable and relevant.

We’ve all seen the stats on how much noise there is on the internet, but what are the mistakes we’re making when creating our own content?

What has the education sector been doing this year to spread the festive cheer? Find out in this year’s creative Christmas comms round-up.

Prepared to be spooked and grossed out as John shares terrifying examples of terrible content, with tips on how to avoid falling into the same trap.

As we become immune to some of the ridiculous things stated by Donald trump, what can he teach us about brand perceptions?

Working in small marketing teams, with little resource, how can a school adopt a content marketing approach? Our free guide helps.