Reviewing and editing your copy is crucial to ensure that the final words published on the page do what they need to do.

But when reviewing your copy, what are you actually looking for?

Accessible documents are an important part of creating an inclusive approach to content. This post covers the basics of creating accessible documents, including some quick tips and resources for easy implementation.

Being accessible on social media just makes sense.

Accessible content is good for everyone. When you consider ways to ensure that people can adequately access and understand your content, everyone is more likely to access and understand it. It’s simple really. This post touches on some of the core elements of accessible practice on social media.

The person that made this sign wanted to help their users (thank you!). But they did so from the context of the building/employees, not from the context of the user. Everyone in the building knows that’s the second floor. Not every user walking in the door does.

We need to talk to people as people, rather than groups. We must to resist the urge to say “all of us”. Our Head of Content discusses why it’s so vital to be empathetic in our communications during this crisis.

Our Senior Content Strategist shares his top tips for overcoming writer’s block to help get your words flowing once again.

How do we create stories that have the necessary tension for our audiences? Our Senior Content Strategist shares nine tips to maintain tension in your storytelling.

Our Head of Research reflects on why we should avoid using jargon in external-facing communications, and instead opt for language that aligns more with our audience.

In his latest post, our Head of Content, John Hill, explains why less is more in storytelling and how to plant the seed of a great story for your audience.

Our CEO and Chief Content Strategist, Tracy Playle, shares a few places of inspiration to help with writing your next blog post.

Prepared to be spooked and grossed out as John shares terrifying examples of terrible content, with tips on how to avoid falling into the same trap.