Every education marketer that I have ever worked with truly wants to be able to create impactful campaigns. And yet few of those campaigns really ever rock the world. So, what is the disconnect that has it be this way? And how can we bridge it so that we can really pioneer cutting-edge marketing approaches in the education sector?

In my experience of working in higher education, communication between departments and central teams is always an issue. It’s certainly not the case for all institutions, and if your relationship with departments is fantastic, keep it up! You might start to think, “Oh but they aren’t speaking to me, they’re making it hard”. I’m going to break your bubble here and say it’s very, very rare to be fully one-sided. Are you really making an effort? Probably not. 

A brilliant project manager is worth their weight in gold. But how much do you also pay attention to how you’re getting in your own way in bringing a project to a successful resolution? Not just what you’re doing, but how you’re being about it?

As the impact of the coronavirus outbreak hits higher education, we’re seeing the #HESM community support and share their advice online. Our Head of Research visualises this in an influencer map of all Twitter conversations around the topic.

Who will help you develop a content strategy for your institution? What skills will you need in your team? Our CEO shares the key skills capabilities that you may need to assemble.

Our Head of Strategy shares three key areas to make sure your content creators are well motivated and highly skilled to do the best job they can.

How should you approach planning a content strategy workshop for your school, college or university. Tracy Playle shares her planning advice.