Blog

Robert Perry Robert Perry

Who cares about the REF?

Thursday May 11th was REF Day, the day on which UK universities found out how their research had been rated by independent assessment panels.

The Research Excellence Framework gets a decidedly mixed response from the higher education community, but there’s no denying that a lot of hard work has gone in to the submissions from every university, and it’s worth celebrating those efforts.

Find out why you should be focussing your efforts on a smaller audience.

Read More
Tracy Playle Tracy Playle

Your analytics are not audience research

It’s very easy to assume that when we’re exploring our analytics and asking our audience whether they find our content useful that we’re doing audience research. But we’re barely scratching the surface.

Read More
Robert Perry Robert Perry

Why your university website needs subject-level pages

Is your website really supporting future students make the choices that get them to achieve their dreams, or are we making it hard work for them? Robert Perry takes a look at the case and the need for creating powerful subject level pages.

Read More