Your Facebook feed may seem simple enough, but there’s something important going on under the hood. We take a look at algorithms and how they affect the content we consume.

We are currently tackling a climate of anti-intellectualism. Our CEO, Tracy Playle, talks about how we as communicators in education need to find a voice to fight back.

Alumni relations is a relatively new concept in China, so how can you engage with your past students? Altman shares his favourite best practice examples.

Prepared to be spooked and grossed out as John shares terrifying examples of terrible content, with tips on how to avoid falling into the same trap.

In her latest blog post, Rosie looks at why it’s important to create new content for Instagram Stories instead of repurposing from Snapchat.

To celebrate National Poetry Day, we crafted a little Pickle Jar poem.

As we become immune to some of the ridiculous things stated by Donald trump, what can he teach us about brand perceptions?

Sparked by a question asked on Twitter, the Pickle Jar team discusses their favourite student blogs delivered by universities.

With more useful information from Kantar’s social media report, Altman helps you understand how the Chinese population is using social media.

The Rio 2016 Olympics have come to an end with all medals distributed, but how did universities with representatives fair on the social media podium?

Find out what tactics and strategies universities used to entice prospective students on a-level results day with our Clearing round-up.

Altman pulls out key points from Kantar’s 2016 Report on the Impact of Chinese Social Media to help guide you on the best content to post on WeChat.

Influenced by a trip to the IVF clinic, Robert looks at why it’s important to measure our progress and how to get started.

Our Head of Strategy, Ellie Lovell, takes a look at online publishing platform, Medium, and discusses why it could be right for your institution.

Our in-house Chinese social media specialist, Altman, takes a look at the latest emerging platform in China, Friend.

Virtual reality has boomed since the start of 2016, so how can higher education marketing and communications pros take advantage of this new trend?

It’s been proven that images help drive more engagement, so we show you the tools to help you create stunning visual content.

Here is a useful directory of all of the UK universities using Snapchat as an engagement tool to connect with their audiences.

As WhatsApp continues to grow, does it have a place in higher education? We speak to Jono Read from UEA about how they’re using the app to engage with students.

With the world full of different types of content, what can you do to ensure your fundraising content strategy creates an effective return on investment?