Depending on your role, different skillsets may judge the quality of content in different ways. Our Senior Content Strategist defines eight key pillars of good quality content.

Descriptions are important. Accessibility is important. Your images need alt text. Our Senior Content Strategist shares how to create descriptive and impactful alt text.

There was a lot of A-level and university application discourse on Twitter as results were released. Our Head of Research decided to map out the interactions and influence online to find out what was going on in these conversations.

How did A-level students react to results day? Our Research Analyst carried out social listening on results day to see how students were thinking and feeling about their grades – and, importantly, their futures.

Want to improve the readability and accessibility of your hashtags? Use camel case. Our Senior Content Strategist explores how and why camel case can be used for your social media channels.

Is your university website easy to understand to a range of audiences? We carried out a readability audit of 20 university websites, UK-wide, to see how well they were doing.

Meet the five Cs of social media content. Our Senior Content Strategist shares five strategies to keep your channels full of content that engages your audiences.

What drives you to get out of bed and start work every day? Our CEO encourages you to look into your own personal purpose and mission to delve into why you do the work that you do.

Budget cuts aren’t anything new to the education sector – but this pandemic may tighten the marketing budget even more. Our CEO shares five places to look to in order to still win with a reduced budget.

We need to talk to people as people, rather than groups. We must to resist the urge to say “all of us”. Our Head of Content discusses why it’s so vital to be empathetic in our communications during this crisis.

Meet Rich Endean, Senior Design Consultant at Pickle Jar Communications. We asked Rich a few questions to get to know him a little better.

As we feel the effects of COVID-19 more, it’s important that we think about the impact this is going to have on how we work, how we socialise, and – most importantly for our sector – how we learn.

As more and more young people dive into TikTok, our Senior Content Strategist shares a few considerations and cautions to consider before your institution takes the leap too.

Have you considered Twitter as a place to promote your research? Our Senior Content Strategist shares a few great examples of academics that are currently making an impact on Twitter.

Card sorts are so incredibly versatile for audience research – and they’re really simple to set up and complete. Our Research Analyst shares a few ways that we’ve used card sorts creatively.

As the impact of the coronavirus outbreak hits higher education, we’re seeing the #HESM community support and share their advice online. Our Head of Research visualises this in an influencer map of all Twitter conversations around the topic.

Have you considered Instagram as a place to promote your research? Our Senior Content Strategist shares a few great examples of academics that are currently using Instagram to spread their message.

Is it possible to use minimalist ideas to declutter your digital content and strategy? Our Senior Content Strategist shares how.

As the Star Wars and Marvel series come to an end, our Head of Research reflects on why it is essential to have a clear strategy that all stakeholders buy into.

If you ask us a question, you might hear us say “well, it depends”. Our Head of Research reflects on why we often need to know more context in order to answer a content strategy question.