War Child: getting the right message across

War Child is an international charity dedicated to protecting the tens of thousands of children whose lives are torn apart by conflicts around the world

War Child were preparing to launch their HELP campaign in a bid to convince governments to reconsider how international aid is allocated. They contacted us to confirm whether their campaign messaging would reach their target audience and convince them to act.

We conducted in-depth user interviews to determine their reactions to different messages. This process also included focused surveys and micro surveys.

Based on our findings, we were able to advise War Child on the best approach to take with their content, and the messages that were most likely to inspire the action they needed.

This project was conducted through Utterly Content, Pickle Jar’s sister company for content strategy.