From brand strategy to content strategy
As content strategists and content designers, our focus often begins with our users. Our commitment to meeting their needs drives us to create content that ensures that their information needs are fully met.
Every interaction that users have with us amounts to an experience. Collectively those experiences form the sum of our school, college or university's reputation and brand. Remember, our brand is rarely what we say it is, but really the lived experience of engaging with us.
How then, as content strategists, can we ensure that we blend an empowering user experience with the intention behind our organisation's brand strategy?
Who’s speaking?
Tracy is CEO and Chief Content Strategist at Pickle Jar Communications. She is also a public speaker and coach.
Since founding Pickle Jar Communications she has worked with over 300 education institutions around the world to help them advance their approach to content strategy, content design and content marketing.