Audience research and performance data
Research is vital for content strategy, but it’s also essential for all kinds of projects. It can inform future content planning, help you benchmark against competitors, or get ready for a website redevelopment. In so many ways, knowledge is power.
We use all kinds of tools and techniques to help you get the insights that you need. Whatever the project, we help our clients improve their engagement by offering high quality data, insights and the interpretation of that data. We do this by offering services such as:
Audience research
Quantitative and qualitative research
Persona development
User journey mapping and mental models
Empathy mapping
User story bank development
Influencer mapping
Measurement and performance reporting
User testing
User journey content reviews
Content audits
Content performance
Website and social media performance
Benchmarking and brand positioning
Competitor benchmarking
Brand perception analysis
Share of voice analysis
Unsure what research you need?
We’re here to help! We take our time in scoping conversations to understand your challenges, establish what you already know and what gaps you have. We will then design a bespoke approach to help you get the answers you need to make informed decisions.
How much does it all cost?
Scoping conversations to help you define the brief are totally free.
When we develop our recommended approach we can either stay within a defined budget cap or help you to justify the need for additional investment. We are very well practiced at finding creative solutions to deliver great insights within limited budgets.
