UN SDG influence maps:
No poverty

29th March 2021

 

No poverty

Primary influencer types: Activists, politicians, media

Network profile: Dispersed halos, central connectivity

The “No Poverty” map is notably disparate. Although there are a lot of accounts tweeting about this topic, they tend to be quite spread out, and conversations are centred on several key accounts.

The halo effect of retweets around a single account is quite common here. The conversations in each part of the map are dominated by a focal account in each case, such as the Civil Disobedience Movement in red, in the bottom right of the map. This account shares information about public protest in Myanmar, and as such receives a lot of attention while not directly engaging in conversation itself. It’s also notable that this section of the map, despite containing the most influential account, has little direct impact on the rest of the discussion.

In the teal portion of the map, in the low centre, the halo is around Bernice King, the daughter of Martin Luther King. It’s not surprising to see a campaigner for social justice in a prominent position on a map about ending poverty, but once again we should note that this account is not part of the central discussion.

Moving to the centre of the map, the green cluster in the middle is the only major group that does not follow the halo model that the other areas do. In this case, there are lots of accounts connected by different relationships, with these accounts then branching off to the halo areas on the outer edges of the map. This central group is comprised of many accounts that discuss (or are involved in) UK politics - this includes names such as Boris Johnson and Keir Starmer, but also news outlets such as the BBC . What we should note here is the role this group plays in bridging the other groups, bringing together conversations from around the world and connecting them to other discussions.

The UN and related organisations are present on this map, but they are not hugely influential – they are in the far top left, isolated from other clusters.

The largest accounts on this map tend to be separated from each other, and are connected to other parts of the map through several bridging accounts. This suggests that despite their obvious importance to immediate followers, these accounts need to be amplified by someone with broader connections to reach a wider discussion on the topic. 

We can see how this works with the connections in the centre linking through UK political figures - none of these are hugely influential in this discussion themselves, but their presence on the map connects all the other conversations. 

Recommendations

Work to find people or organisations who can bridge different conversations together. “No poverty” is a goal that is shared by activists, politicians, charities, NGOs, and a whole range of others - but often their communication spheres are limited to others in their field.

Whenever work is done in conjunction with NGOs, charities or other agencies, always tag these accounts in any posts about the work, and, if possible, coordinate with people from those organisations to ensure they share the content as well. Their networks will cover communities that you are not automatically part of.

Next up

We’ll be creating more influencer maps on this topic and the other 17 Sustainable Development Goals over time, so stay tuned for the next update, and visit the maps section to explore the other topics. 

If you’re interested in uncovering the key influencers and communities in a certain field or topic, get in touch to talk through your ideas.

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