
Video editing and production
We’re consuming more video content than ever. So what are you putting out there?
Don’t just tell your audiences what makes you special. Show them.
For many years, video has been a cornerstone of an ambitious institution’s content collection.
There’s a good reason for that.
There’s no better way to show off your wonderful campus, your modern facilities, and the look in a student’s eyes when they’re learning or doing something inspiring.
And video isn’t just emotive. It’s hugely popular. In a recent YouTube survey, half of Gen Z and Millennials said they "couldn't live" without video in their daily lives. And by 2022, a Cisco report says that 82% of internet traffic will be consumed with viewing videos.
But a great video isn’t just pretty lights and colours. It’s also story, and strategy.
Video production
For many years, we’ve helped clients to craft creative campaigns, and audit what they’ve already got. But more than ever, we’re being asked to make them too.
We’ve invested in video creation skills, hiring professional expertise that’s been honed on agency campaigns with leading brands.
So we can work with you to:
Develop creative campaign concepts
Bring your videos to life with motion-graphics
Audit your existing video content
Add your branding to your content
Use video to promote yourself on your socials, or your websites
We can help with:
Ideation and scripting
Editing and post-production
Animation and Motion-graphics
Repurposing and re-editing of existing content
We can also train your team in areas such as mobile film-making and creative techniques, and offer guidance on your next big idea.
But what if you’re looking for something more ambitious? We’ve got access to a network of trained film professionals, and we can collaborate with them to make sure you get a high-quality product that’s in line with your strategy, your messages, and your personality.
In this blog post, Pickle Jar’s Head of Strategy, Ellie Lovell, shares a sector perspective on recruiting and managing student vloggers.