Blog

Tracy Playle Tracy Playle

We don’t need more meetings. We need a mindset shift.

It’s easy to mistake coordination for collaboration. But if all we’re doing is showing up to more meetings, without rethinking how we behave, connect and work together, we’re missing the point. In this next post in our series on collaboration we explore why intentionality is everything – and what it really means to lay the right foundations for a connected culture.

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Tracy Playle Tracy Playle

If we value collaboration so much, why does it keep failing in higher education?

Higher education prides itself on collaboration as a core value, and it’s absolutely needed. But all too often our collaborations - especially internal ones - quickly turn sour or fizzle out. In the worst case scenario, we end up restructuring organisations just to improve collaboration. So, why is it often failing and what can we change?

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Tracy Playle Tracy Playle

ContentEd AI in Practice in 11 minutes: how good is our AI summary?

Last week we hosted the ContentEd AI in Practice online conference. It wouldn’t be an AI conference if we didn’t also use AI to support it. Listen in on our 11 minute conference audio summary generated entirely with AI using NotebookLM Plus, and read our reflections on the tool.

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Tracy Playle Tracy Playle

Is it time to leave higher ed?

Tracy Playle. Pickle Jar CEO and Chief Content Strategist, shares openly and vulnerably the impact that the challenges of a pandemic and the current higher ed downturn have had on our business. She shares that she’s here to stay, and the changes that we’re making at Pickle Jar to make sure that we can keep supporting this sector.

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Tracy Playle Tracy Playle

Turning social media into your top recruitment tool

How can we use social media to become one of our top student recruitment and enrolment marketing tools? Hear our Content and Experience Designer, Mikki Collins, featured on the Confessions of a Higher Ed Social Media Manager podcast with Jenny Li Fowler.

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Tracy Playle Tracy Playle

What if we treated student recruitment like online dating?

If student recruitment and enrolment marketing were online dating, students would be swiping right on universities that align with their values, aspirations, and ambitions. So, what can university marketers learn from online dating platforms to refine their student recruitment and enrolment marketing strategies?

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Tracy Playle Tracy Playle

Bold education brands and the fear of standing out

Universities are known for their sameness and rarely are seen to create bold brands that truly stand out. But now more than ever universities need to embrace the courage to stand out and develop bold brands.

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