In times of financial crisis, cutting learning and development budgets appears to make sense. But for higher education, cutting those budgets disempowers the very values that we stand for.

While online audience research is convenient and cost-effective, in-person research is now often overlooked as an unnecessary extra. However, being physically present can offer unique insights and valuable context that online methods just can’t.

Which education institutions already have signs of a great content strategy in support of postgraduate student recruitment? Here we share some of our favourites.

In the third part of our series on content strategy for postgraduate student recruitment we start to think about content planning.

In the second part of our series focused on content strategy for postgraduate recruitment we're exploring audience insights and - specifically - audience mapping techniques.

Is it time to prioritise a focus on postgraduate recruitment in your institution's content strategy? In this four part blog series we explore why and how to approach this.

In recent months, there have been many brands and organisations reconsidering their presence on X (formerly known as Twitter). Mikki Collins asks if now is the time for education institutions to also leave.

Learn how to stay focused on your personal mission and your “why” when the pressure of the now and chasing enrolment numbers might feel all-consuming.

Understand how Pickle Jar is supporting education marketing and communications professionals by developing and deploying AI that goes far beyond just generative AI. Learn about some of our real client applications.

Mikki Collins discusses the value of discovering your Tok on TikTok to support your student recruitment conversion.

We are super excited to announce that this December, we welcomed Mikki Collins into the Pickle team as our new Content and Experience Designer!

We asked Mikki to answer a few questions for you to get to know her a bit better.

Reviewing and editing your copy is crucial to ensure that the final words published on the page do what they need to do.

But when reviewing your copy, what are you actually looking for?

Ethnography. You may never have heard of it, but if you’re tempted to go beyond surveys and focus groups, it might be just what you need.

Here are three very quick and easy ways that you can use chatGPT alone right now to enhance and add efficiency to your higher education content marketing approaches.

Image credit: Claude.ai

We are super excited to announce that this June, we welcomed Florence Largillière into the Pickle team as our new Senior Researcher!

We asked Florence to answer a few questions for you to get to know her a bit better.

Experience design is a method for understanding how we create better experiences for our customers by thinking not just about the isolated touchpoints or functional elements within a journey, but about how our customers feel, and what their experience is actually like.

So you’re about to embark on a digital transformation project? What does that actually mean? In our experience, digital transformation is rarely about technology. It’s more often about culture, content, user experience and a myriad of other things.

Addressing big issues in a university environment is fraught with tension. There are practical challenges to overcome - systems, processes, technology - but there’s also the human element. 

The reasons why we choose not to attempt a whole-organisation content strategy are endless. But when we play the “can’t” and “won’t” game, we close ourselves off to possibility.

Creating a whole-organisation content strategy is entirely possible. We’ve done it. Multiple times. But it takes the commitment to lay an essential foundation that is more to do with culture than content, if it is to truly work.