Blog

Dana Rock Dana Rock

Experience design: what it is and why it’s useful

Experience design is a method for understanding how we create better experiences for our customers by thinking not just about the isolated touchpoints or functional elements within a journey, but about how our customers feel, and what their experience is actually like.

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Guest User Guest User

What can higher ed learn from AI-content generation?

One evening recently a thought popped into my head: What would happen if I gave creative control over a university brand and content project to AI-tools like ChatGPT and DALL·E 2?

Within an hour or two I had somehow become the unlikely founder of a new university:

The University of Anywhere.

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Tracy Playle Tracy Playle

Six steps to bring your brand to life

When I talk about a brand strategy, what do you expect that to include?

For years now I’ve grappled with understanding where brand strategy ends and content strategy begins. As a content strategist I’ve had to retrofit more brand strategies and brand visions than I care to count. Brand strategies are rarely fit for purpose to meaningfully bridge the intention of the brand vision with the actual reality of the lived experience of that brand and everything in between.

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Lucy Guest Lucy Guest

Creating meaningful arrivals content

Last week, thousands of students found out which universities they were heading to - and the majority of the UK education sector has been focused on helping some of them find places through Clearing. Now, they’re moving on to the next big milestone: arriving at university.

At its heart though, your content needs to see this as an extension of the application process. Your students’ experience doesn’t start now. It began months ago.

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Tracy Playle Tracy Playle

Want to wow your audience? Start with these three things

“We want to be seen as bold and pioneering, but we want to follow other people already doing it and be extra cautious about what we do.”

It’s a common occurrence that we see with clients over the years, the desire to be bold but not actually behaving in line with their brand strategy and organisational vision. This blog talks about our new BCE model which will help your team overcome these problems, and helps to create the best experience for your audience.

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Tracy Playle Tracy Playle

Website redesign: the planning starts now

There are very few things that I think are “wrong” in how we might approach any project. But today, I’m going to share ones that I have some pretty strong opinions about when it comes to website redesign, and why your planning for any redesign probably needs to start sooner than you think.

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Robert Perry Robert Perry

Teaching quality is hugely important to student decisions. That's why it needs more than just a rating.

We all know prospective students need a lot of information to help them make a decision about where and what to study. And it makes sense to provide that information in a manner that’s as useful as possible. But that means we need to make some informed decisions of our own about what information should be presented in what kind of format.

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Guest User Guest User

Creating a content ecosystem map

Do you really understand the landscape in which your content exists? The systems, the people, the processes? Creating a content ecosystem map can help you to make sense of it all.

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Tracy Playle Tracy Playle

Let’s chat frankly about those end of financial year projects

We’ve reached that time of year when we start to receive a flurry of project requests aligned to end of financial year spend. In this post we explore your options and offer advice on making the most of this time and those remaining pockets of budget.

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Robert Perry Robert Perry

Why your university website needs subject-level pages

Is your website really supporting future students make the choices that get them to achieve their dreams, or are we making it hard work for them? Robert Perry takes a look at the case and the need for creating powerful subject level pages.

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Tracy Playle Tracy Playle

Will your content strategy be the chicken or the egg?

Do you go food shopping without a menu plan? Okay. But would you do the same when it comes to a costly website redevelopment or new CMS purchase? If you’re not developing your content strategy up front, then you’re shopping without a menu.

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