Blog
6 things to do before you start a website redesign project
How to create a web redesign project for your school, college or university that places audience needs and a content-first approach at its heart.
10 predictions for education advancement for the next 10 years
In this second post of the 10th birthday series, Pickle Jar CEO and Founder makes her predictions for the next ten years in education advancement.
10 ways that education advancement has changed in 10 years
To celebrate the 10th birthday of Pickle Jar, CEO and Founder, Tracy Playle, shares her reflections. This first post addresses changes to advancement.
Summer support packages to give your content strategy a nudge
Advance your school, college or university’s content strategy 2017-18 with our special summer support packages.
A planning model for your content strategy that plays to needs and emotions
Our CEO, Tracy Playle, offers up a simple model for planning content that is useful, usable, relatable and relevant.
Using a matrix approach to create more meaningful personas
Our CEO, Tracy Playle, looks at how you can create personalised content experiences by developing personas using matrix-style approach.
Stakeholder engagement - listening is more important than speaking
Our Head of Research and Insight, Robert Perry, looks at the importance of gaining stakeholder buy-in for your projects.
50 education marketing and communication experts to follow on Twitter
Our favourite education marketing and communication experts using Twitter to share useful insights and anecdotes from the sector.
Formatting tools and tips to upgrade your WeChat content
WeChat is commonly used as a tool to reach audiences in Asia. We share our favourite tools and tips on how to make your content stand out from the crowd.
There’s too much noise on the net - and it’s our fault
We’ve all seen the stats on how much noise there is on the internet, but what are the mistakes we’re making when creating our own content?
Our guide to algorithms: Instagram
It has been all change for Instagram in the last 6 months. We look at how best to ride their new algorithm format to help keep your head above the water.
Silence is still a statement. Time to get loud
Brands have been conditioned to stay out of politics. But at times like these, can they afford not to?
15 early impressions of the new LinkedIn university pages
This week we welcome Dave Musson to the blog. A Social Media Strategist passionate about analytics, he walks you through the latest changes to LinkedIn University Pages.
Why we need to pay attention to Zhihu
Our Chinese Social Media Specialist, Altman, explains why you should be keeping an eye on the emerging question-and-answer platform, Zhihu.
Introducing ContentEd: a two day conference to advance your content strategy
We are excited to announce that Pickle Jar Communications will be hosting a two-day content strategy conference in London in June 2017.
Mapping online influence: Pickle Jar and UCL
In 2016 Pickle Jar worked with UCL to map the university’s online influence in different fields. Robert explains how we approached the work.
Our dream projects for 2017
We’ve worked on some exciting projects this year, but what’s on the team’s wish list for 2017? Find out in this collaborative post.
Pickle Jar’s creative Christmas communications round-up 2016
What has the education sector been doing this year to spread the festive cheer? Find out in this year’s creative Christmas comms round-up.
Tactics to create and maintain motivation in your student content team
Pickle Jar CEO, Tracy Playle, shares the sector’s and her own personal insights on how to keep your student content creation team engaged.
Engaging Chinese audiences through video
Video continues to grow here in the West, but how does it sit within the climate in China? Altman looks at how you can engage your audiences with video.