Blog
Student vlogs as part of your content marketing strategy
In this blog post, Pickle Jar’s Head of Strategy, Ellie Lovell, shares a sector perspective on recruiting and managing student vloggers.
How to apply for a verified WeChat account
Our Chinese Social Media Specialist breaks down how international institutions can sign up for a verified WeChat account.
Influencer mapping of #WONKFEST17
Pickle Jar’s Junior Research Analyst maps the influence of online conversations on Twitter during Wonkfest 2017.
Isn’t it time we talked about that research tab?
Research is a major part of the business of being a university, so why do research tabs on our websites feel a bit flat? Tracy looks at a new approach.
Survey segmentation: More than just demographics
Survey segmentation is a great way to get more out of your data. Robert looks at how to break down your audience and what to do with the answers.
Aligning your content strategy to your university’s strategic plan
Our CEO and Chief Content Strategist, Tracy Playle, explains why it’s important to align your content strategy with your organisation’s goals.
ContentEd 2018: booking and call for session proposals now open
ContentEd 2018 is live. You can now book online and submit speaker proposals. Join us on 14-15 June 2018 for Europe’s only content strategy conference for the education sector.
Ten pillars for getting the most of your content: how is your university doing?
How effective is your university’s content strategy and content management approach? Use our ten pillars of content strategy maturity to improve.
2017 Edition: which universities are using Snapchat?
Pickle Jar’s Junior Research Analyst shares an up-to-date list of some of the UK universities using Snapchat – and why all universities should too.
The resurgence of “old” social media in China
Our Chinese Social Media Specialist, Altman, discusses the re-emerging popularity of “old” social media platforms in China.
Influence mapping of #THEWAS 2017
Pickle Jar’s Head of Research carries out some analysis of online influence at the THE World Academic Summit 2017 in London.
Pickle Jar’s three top takeaways from CEAC 2017
After attending CEAC 2017 this week, our Managing Director shares her top three takeaways from the conference.
Mapping online influence at CEAC 2017
Who was driving the advancement conversation at #CEAC17? Who was making the most impact? Our Head of Research shares his influencer maps of CEAC 2017.
Creating content strategies in education that captivate, convert and control
Tracy Playle shares her slides and a summary of her talk on developing a content strategy from CEAC 2017.
Planning a content workshop for your university, college or school
How should you approach planning a content strategy workshop for your school, college or university. Tracy Playle shares her planning advice.
A student communications strategy to support mental health and wellbeing
Is a mental health services league table or more investment in services enough in higher education? Or might we also need a new take on student communications?
University Clearing: the 2017 round-up
Results day is a daunting day for some students. What were universities doing to ensure they understood Clearing and made the right choice for their future?
10 things I would love to change about education advancement
In the final post of the 10th birthday series, Pickle Jar CEO and Founder shares what she would change about education advancement.
10 ways that consultancies really add value to the education sector
In this fourth post of the 10th birthday series, Pickle Jar CEO and Founder shares how consultancies have added value to the education sector.
10 things I’ve learned in running an education sector consultancy for 10 years
As Pickle Jar turns ten, what has the company’s Founder and CEO, Tracy Playle, learnt from her experience of running a successful consultancy?