Royal Holloway University of London: brand development for employability programme
In 2022, Pickle Jar Communications were commissioned to develop a new visual identity for Royal Holloway’s new employability programme, 'CVstac'
As part of the brief we were also commissioned to create a series of promotional content for use on the university’s website and social media channels to communicate the new programme - developed by the university to improve graduate employment outcomes for students.
We achieved this by:
Creating a visual language and assets for use on and offline for CVstac, in line with the existing university branding but maintaining its own look and feel
Developing icons, infographics and visual explainers (static and video-based) to communicate how CVstac works to students
Producing a series of short videos, bringing to life the benefits of CVstac. This involved a three-day on location shoot with our video production partners BESQ to interview a variety of staff, students and programme partners. Editing and post-production was carried out in-house at Pickle Jar Communications.
This bank of content was used across the university’s social media channels and website to launch the programme to students during the summer of 2022.
