Brand development and content production for Royal Holloway’s new employability programme
The challenge:
Royal Holloway University of London were seeking develop a visual identity and promotional strategy for their new employability program, 'CVstac.' The programme, embedded through all aspects of Royal Holloway life aimed to enhance graduate employment outcomes.
What they were looking for was a distinctive brand that aligned with the university's existing identity, yet stood out to engage students and stood out as something ‘new and innovative’.
What we delivered:
We crafted a unique visual language for 'CVstac,' including a suite of on-brand yet distinctive assets for both online and offline use.
Our team developed engaging icons, infographics, and visual explainers, including static and video-based content, to clearly illustrate and comminicate how 'CVstac' benefits students for their future career prospects.
Additionally, we produced a series of short videos featuring interviews with staff, students, and program partners, handled by our video production partners BESQ, with all editing and post-production completed in-house. This comprehensive bank of content successfully launched 'CVstac' across the university’s social media channels and website during the summer of 2022.
Need to create a new look that has impact?
If you’d like to find out more about how we can help you with visual identity creation and comms, drop us a line, we’d love to hear from you.