Visual identity creation and website development for Professor Andrew Hoskins

The challenge:

Professor Andrew Hoskins from the University of Glasgow, a leading academic specialising in memory, war, and identity, approached Pickle Jar Communications seeking to elevate the profile of his academic work and personal brand.

He recognized the importance of developing a personal brand and visual identity to enhance his visibility and impact.

What we delivered:

We collaborated with Professor Hoskins to craft a distinct personal brand, including a unique logo, typeface, color scheme, and tone and voice propositions. Additionally, we designed and built his personal website on the Squarespace platform, ensuring it reflected his new branding cohesively. We also provided bespoke advice and training on integrating his personal brand across his broader social media activities, further amplifying his professional presence online.


Wanting to develop a new visual identity but don’t know where to start?

If you’d like to find out more about how we can help you, drop us a line, we’d love to hear from you.


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Stakeholder engagement for the Further Education and Skills sector, Becta