Content audit and competitor review for University College Cork, School of Biological, Earth and Environmental Sciences (BEES)
The challenge:
Photo credit: https://www.ucc.ie/en/bees/news/2021/
University College Cork’s School of Biological, Earth and Environmental Sciences (BEES) faced challenges with their specialised content due to limited resources and capabilities.
They needed strategic guidance on prioritising their efforts to enhance their visibility and distinction among similar specialised institutions.
What we delivered:
Pickle Jar Communications’ research team conducted a comprehensive content audit of the BEES website and a comparative review of similar academic schools' websites.
Our audit covered various pages, assessing readability, calls to action, audience targeting, and content quality, identifying high-risk areas if neglected.
The competitor analysis helped us understand how peers communicated key information and structured their sites.
From this analysis, we identified key themes and actionable recommendations, which the School then implemented to refine their web presence and better engage their target audience.
Do you have initiatives that you’re itching to start working on but don’t have the resources?
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