Website review and recommendations for University College Dublin, Michael Smurfit Graduate Business School
The challenge:
The Michael Smurfit Business School at University College Dublin, renowned for its international postgraduate programmess, needed to ensure its website supported its prestigious reputation and effectively served prospective students.
Given the evolving landscape of student recruitment, the School sought to reassess the website's effectiveness in meeting its objectives.
What we delivered:
Pickle Jar Communications conducted an extensive review of the Smurfit School website, analyzing 100 pages, website analytics, competitor sites, and user feedback through interviews and tests.
Our comprehensive report outlined key areas for improvement, including content, information architecture, technical functionality, and evaluation methods. These priority recommendations were aimed at enhancing the site's usability and effectiveness in attracting and engaging students.
Website analytics can only reveal so much… do you really know how your website is performing?
If you’d like to find out more about how we can dig deeper into your website and user-behaviours, drop us a line, we’d love to hear from you.
