Brand proposition and messaging for TERC at the University of Sheffield
The challenge:
The Translational Energy Research Centre (TERC) at the University of Sheffield needed to develop a consistent and relevant brand proposition and messaging framework.
Their goal was to ensure their communications effectively reached and resonated with key audiences, including industrial partners, policymakers, and academics involved in energy research, decarbonisation, and sustainability.
What we delivered:
Our approach included light-touch discovery work reviewing existing messaging and comparing it with competitors. We conducted consultations with internal stakeholders and a sample of industrial partners to test the effectiveness of TERC's messaging. From this, we developed three potential brand propositions, each with comprehensive descriptions, pros and cons, and implementation considerations. After refining these with TERC, we selected a clear proposition, which we expanded into key messages, supporting statements, and content ideas. The final deliverable was a designed PDF document, distributed internally and among partners, enhancing TERC's strategic communication and giving new life to their key messages. Rhianne Spurden, the Marketing and Communications Officer, praised the clarity and strategic insight brought to their messaging efforts.
Could your organisation benefit from a coherent messaging framework?
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