Content strategy, planning and operational design

Maybe you’re embarking on a website redevelopment project, or looking to increase student recruitment. Maybe you’re overhauling your staff or student communications, or your social media. Maybe you’re keen to share the value of your research in new and engaging ways. It all starts with strategy.

Full website content strategy

• Lay the foundations for your content requirements to inform a successful website redesign

• Insights-led approach to content based on audience research and strategic alignment

• Development of full IA, content types, content model, substance vision, migration plan and more

• Content personalisation planning and CRM integration.

Integrated content campaign planning

• Bringing a campaign or brand strategy to life through your content

• Content marketing campaign strategy and plans

• Editorial planning.

Goal or channel focused content strategy

Developing content strategies and experience design plans for different areas, including:

• Student recruitment (undergraduate, postgraduate, international)

• Research engagement

• Alumni and donor engagement, or fundraising content strategy

• Social media content strategy and planning

• Internal communications, including staff intranets and student hubs.

Content architecture and modelling

Developing the vision for how your content connects, originates and is managed from a single source of truth, displays in multiple locations, and works a lot harder and smarter, remaining up to date, compliant and delivering an outstanding user experience.

• Information architecture

• Content modelling

• Designing structured content and content types

• Taxonomy design

• Content personalisation

• Developing your technology stack specifications from a content perspective to inform content management system (CMS), customer relationship management systems (CRM), digital experience platforms (DXP) and digital asset management system (DAM) procurement.

Content operations strategy and planning

• Content operations strategy

• Stakeholder consultation and engagement

• Governance and standards documentation, including service level agreements

• Role and responsibility definition

• Workflow and production design

• Content team design, including developing full team structures and role definitions, and support offered during the recruitment process (such as sitting on interview panels or reviewing applications).