About this free workshop:
Market research work is in high demand by education institutions for all kinds of reasons – uncovering audience insights, improving student satisfaction, planning the next phase of the university’s future, and many many more.
But sometimes it’s hard to know where to focus your time and energy. And that’s even more true if you’ve got limited resources available, and you're trying to run marketing, content or communications activity at the same time.
So, how do you lead audience understanding in your organisation? How do you address the challenges of conflicting demands? How do you make insights and evidence part of marketing and communication? And how do you ensure you’re providing others in your organisation with what they need to be able to do their jobs?
In this free lunch-and-learn style session, you’ll come together with marketing, content and communications peers to discuss your challenges from the leadership perspective to ensure that you feel confident and empowered in bringing audience insight to the fore in your institution.
What we will cover:
· The role of market research and audience insight in university content and communications
· Our 4-level audience insight framework and how to understand where you sit in it
· Breaking down silos and building relationships with other teams in your organisation
· Powerful questions to ask of your institution and your team to have them advance your approach to data gathering and insight analysis
· Your questions, challenges and concerns, with lots of time for sharing and discussing them with your peers.
Your facilitator
Your session will be facilitated by Robert Perry, Head of Research and Insights at Pickle Jar Communications Ltd.
Robert has spent nearly two decades working in communications, marketing, digital engagement and audience research. While part of the Pickle Jar Communications team he has worked with schools, colleges, universities, membership organisations, charities, and education sector bodies.
Robert also represents Pickle Jar Communications at education sector events, speaking on aspects of audience research and digital communications at conferences organised by groups such as CASE and UUK.
Before joining Pickle Jar, Robert worked on data and insights, content creation and digital communications in the aviation industry.
His favourite answer to any question is “it depends”.
Who should attend:
This free workshop is specifically for those working in marketing, communications, content, or audience insight roles - or roles that involve this kind of work - in higher education.
For other roles within your teams, we highly recommend these alternatives:
Online training through the ContentEd school
Bespoke training, workshops and coaching from Pickle Jar Communications.