Join us for this free workshop for principals and directors of marketing and admissions in international and independent schools:
School marketing is a competitive affair, and we often work hard to differentiate our schools from others. While your brand and marketing strategies will help you, a creative content marketing strategy will supercharge your marketing and admissions and help prospects to really fall in love with your school before they even visit you.
In this lunch-and-learn style session, you’ll come together with senior-level peers to understand how content marketing works and how to get started with it - or develop it further - in your school.
What we will cover:
What is content marketing?
How is different and complementary to a marketing strategy?
How to get started
How to structure your strategy
Finding inspiration for your creative ideas
Best practice examples from within and outside of the education sector
Resourcing and maintaining your content marketing activity
Your questions, challenges and concerns
There will be lots of time throughout the workshop for group discussion with your peers.
Your facilitator
Your session will be facilitated by Tracy Playle, CEO and Chief Content Strategist at Pickle Jar Communications Ltd and the author of The Connected Campus: Creating a content strategy to drive engagement with your university (2020).
For almost two decades Tracy has worked in education communications, marketing, digital engagement and content strategy. Initially working in-house with the University of Warwick, Tracy founded her consultancy 14 years ago and has since worked with around 250 education institutions in more than 30 countries to help them evolve their approach to content strategy, delivery and management.
Tracy is a CASE Crystal Apple award winner, a former chair of the CIPR’s Education and Skills Sector Group, and the founder of ContentEd and Utterly Content.
She is also an international speaker and a highly qualified coach, having trained and been part of the leader teams with the Accomplishment Coaching New York Intensive coach training programme (2019-21).
Alongside her consultancy work, Tracy also runs a private coaching practice (www.tracyplayle.com).
Who should attend:
This workshop is designed for those who work in independent (fee-paying) and international schools in roles such as:
Principal or head of school
Bursar
Director of marketing and admissions
Director of advancement
We would also welcome school governors or board members with an interest in marketing and recruitment to this workshop.