About this workshop:
You love your alumni and supporter community, but are they loving the content that you’re creating for them? And do you have a robust and strategic approach to creating content that is impactful and sustainable?
This workshop will explore how to apply the principles and practices of content strategy and user experience disciplines specifically to alumni and supporter engagement. We’ll introduce a range of frameworks that you can use, discuss experiences between us, and think about how to design your own roadmap towards your content strategy.
In this lunch-and-learn style session, you’ll come together with senior-level peers and practitioners from alumni and development roles to discuss content strategy and how it applies to your objectives.
What we will cover:
What content strategy really is, and how and why definitions vary
Our 10-part content maturity scale and how you can use it with teams
Getting started with your content strategy
Aligning the alumni and supporter content strategy to your institutional vision and overarching content or brand strategies
Understanding your audiences in meaningful and usable ways to really influence your decisions and the content you create
Making your content travel further and deeper through structured content and personalisation
Telling great stories, and using different mediums to create an engaging approach.
Your facilitator
Your session will be facilitated by Tracy Playle, CEO and Chief Content Strategist at Pickle Jar Communications Ltd and the author of The Connected Campus: Creating a content strategy to drive engagement with your university (2020).
For almost two decades Tracy has worked in higher education communications, marketing, digital engagement and content strategy. Initially working in-house with the University of Warwick, Tracy founded her consultancy almost 14 years ago and has since worked with around 250 education institutions in more than 30 countries to help them evolve their approach to content strategy, delivery and management.
Tracy is a CASE Crystal Apple award winner, a former chair of the CIPR’s Education and Skills Sector Group, and the founder of ContentEd and Utterly Content.
She is also an international speaker and a highly qualified coach, having trained and been part of the leader teams with the Accomplishment Coaching New York Intensive coach training programme (2019-21).
Alongside her consultancy work, Tracy also runs a private coaching practice (www.tracyplayle.com).
Who should attend:
This workshop is perfect for people who work in schools, colleges and universities in:
Development
Fundraising
Alumni engagement
Stewardship and supporter engagement
For other professionals, we highly recommend these alternatives:
Online training through the ContentEd school
Bespoke training, workshops and coaching from Pickle Jar Communications.