How advanced is your institution's approach to content strategy?

Email communication is often focused on driving actions, but this can lead to overlooking the personal experiences, emotions, and distractions our readers face. In this session, we’ll explore how empathy mapping can be applied throughout the customer journey to create meaningful connections, identify moments to delight or support your readers, and cultivate long-term loyalty.

Introducing your speaker, Day Kibilds

Day is vice president of strategy at Ologie, a marketing and branding agency built for education. For nearly 15 years, Day has been leading innovative branding and marketing work with universities worldwide, pushing institutions to use their communications as tools for equity and access. She is an international keynote speaker on enrollment marketing, email strategy, productivity, and stakeholder management. Day hosts Enrollify's Talking Tactics podcast, and co-authored Mailed It!: A Guide to Crafting Emails that Build Relationships and Get Results.

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