How distinctive is your school brand? And how well do you communicate it? In this roundtable workshop we will discuss how to define your brand proposition and communicate it effectively.
What makes your school different from the next “international”, “innovative”, “diverse” school with “state-of-the-art facilities”?
Sometimes it can be hard for international schools to truly differentiate themselves to attract the right pupils, parents and families. And even if you know your USPs, how can you ensure you’re providing the right information in an engaging way that will generate action, enquiries, applications and support?
In this lunch-and-learn style session, you’ll come together with senior-level peers to discuss these questions.
We will bring insights from our previous work with schools such as United World Colleges, Nord Anglia Education, Zurich International School, and ICS Zurich, to talk about how to create clarity around your school brand and messaging, and communicate it effectively.
Please be prepared to discuss your school’s vision and values with colleagues.
What we will cover
Defining your brand
Engaging internal stakeholders
Gathering and using audience insights
Developing your visual identity
Communicating effectively
Your questions, challenges and concerns
Your facilitator
This session will be facilitated by Ellie Lovell, Head of Operations at Pickle Jar Communications.
Ellie has worked in the education sector for over 15 years. She’s worked in-house at the University of Warwick and Birmingham Metropolitan College, and whilst working at Pickle Jar Communications, has led projects for Zurich International School, United World Colleges, Fieldwork Education and many other institutions.
Who should attend?
This workshop is designed for those in leadership roles within international and independent schools. This would include:
School Director/Principal
Deputy School Principal/Vice-Principal
Director of Advancement
Director of Marketing/Communications
Director of Student Recruitment and Admissions
Head of Marketing/Communications