What kind of experience do you want to create for your customers? 

In this webinar, Director of Experience Design, Dana Rock, will provide an introduction to experience design.

Our experiences are the sum total of all our interactions with a brand. We often see the individual touchpoints, but what kind of overall experience does this create?

What impact does emotion and memory have on our customers? And how does the messy reality of our customer experience deviate from our ideal user journey? 

Whether you are looking to tackle organisational silos to deliver a more joined up journey, or rewrite the rules on what experiences you want in the world, this is the meeting point for you. 

This interactive session will combine an introduction to the topic with small group discussion and an opportunity to connect to like-minded people.

What we’ll cover?

• Introduction to experience design

• The importance of emotion and memory

• The messy reality versus ideal journey

• Useful tools

• Small group discussions

Who should attend?

• Open to anyone who is curious

• The session will be primarily aimed at people who are familiar with user-focused design and who may work in a related field like UX or content design

Your facilitator

Dana Rock is Director of Experience Design at Pickle Jar Communications. An experienced leader within the sector, they are passionate about helping the education sector to create compelling experiences for their students and stakeholders. 

A professionally trained and experienced content designer, Dana can help you and your teams to harness data and insight to better understand your customers and create smarter communications and experiences. 

Book your place

Please fill out the below form, and click submit. The booking is confirmed when you receive a message to confirm this on the page, and we will be in contact within 5 working days to send details of this event.