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Inclusive design: creating content for everyone

What does inclusive design mean for your work? Join us to explore the practical things that you can do to make your content inclusive for all.


Education is open to all. Or is it? 

Subtle signs can make us feel welcome or unwelcome, included or excluded. And we risk unintentionally creating a barrier to some people if we don’t carefully consider the diversity of our users and the situations that we are designing for. 

Do you consider protected characteristics like gender, ethnicity and disability? What about social class, digital literacy, and situational or temporary contexts? 

In this webinar we will explore examples of good and bad inclusion practices, outline practical things you can do with your own content, and discuss how to engage your organisation in this important topic.

What we’ll cover

  • Why inclusivity is important to user-focused design

  • How to design more inclusive content

  • How to advocate for and build inclusive design principles into your ways of working

Your facilitators

Cat Prill is a Content and Experience Designer at Pickle Jar Communications. A digital and social media specialist, they focus on understanding audience needs to provide meaningful digital content and effective experience design. Cat has over a decade of experience in the higher education sector, and more recently in the arts and charity sectors. 

Cat is proudly neurodiverse and is determined to better the ways in which content professionals engage with digital inclusivity and accessibility. A core goal of Cat’s work is to help organisations build effective experiences for their users with truly engaging, inclusive and valuable content that they can be proud of. 

Dana Rock is Director of Experience Design at Pickle Jar Communications. An experienced leader within the sector, they are passionate about helping the education sector to create compelling experiences for their students and stakeholders. 

A professionally trained and experienced content designer, Dana can help you and your teams to harness data and insight to better understand your customers and create smarter communications and experiences. 

Who should attend?

Anyone who cares about making content inclusive. But in particular, content creators and managers who work in:

  • Social media 

  • Web and digital

  • Marketing 

  • Communications

BOOKINGS NOW CLOSED FOR THIS SESSION

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Content strategy 101: what should yours include?

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14 September

Creating a compelling content strategy statement