This workshop is only available to members of ContentEd+. Find out more about the benefits of joining ContentEd+.
Throughout the lifecycle of any content strategy development, you will need to be in consultation with a wide range of stakeholders.
They might be the budget holder, an academic subject matter expert, a head of school or department, technical colleagues, or colleagues working on adjacent and overlapping projects. Each type of stakeholder conversation likely requires a different approach. This session will help you plan for that.
In this short session we focus on interviewing skills, with a specific emphasis on the style and types of questions to have in your toolbox in order to craft powerful and productive stakeholder discussions.
We’ll think about the purpose of each interview as it might relate to different stakeholders and the things that you need them to think, feel and do. And then we’ll explore interview and activities that you can bring to those discussions.
This session follows on from our previous ContentEd+ skills session “Getting stakeholder buy-in for your projects”. In that session we spoke more broadly about gaining buy-in from different stakeholders. In this session we’ll be looking at the art of using interviews and consultation techniques as a key part of that buy-in and requirements gathering process.
What we’ll cover
Naming the different types of stakeholder
Defining the purpose of your interview with them
Powerful questions, activities and techniques to use to get the responses that you need from them.
Your facilitator
Tracy Playle is the founder and CEO of Pickle Jar Communications, ContentEd and Utterly Content. Prior to founding Pickle Jar in 2007, she worked in-house in communications roles at the University of Warwick and as Head of Research-TV.
In her role as Chief Content Strategist at Pickle Jar Communications, Tracy has worked with over 300 education organisations in more than 30 countries to help them improve their approach to content strategy, content marketing and experience design. She is an award-winning keynote speaker and author of The Connected Campus (2020).
Tracy is also a Professional Certified Coach (PCC) and divides her time between working on client content strategies and coaching individual leaders and teams towards lasting culture changes that make transformational ways of working possible.