We might think that generative AI is where it's at for supporting your content marketing efforts through content creation.
But when we breakdown the content workflow process from ideation to performance evaluation, there are a great many ways that AI can be used to support the whole journey.
Join Tracy Playle as she shows how different types of AI and machine learning can play a role at different stages in the content marketing workflow.
This webinar is free and open to all members of ContentEd+
Your facilitator
Tracy Playle is the founder and CEO of Pickle Jar Communications, ContentEd and Utterly Content. Prior to founding Pickle Jar in 2007, she worked in-house in communications roles at the University of Warwick and as Head of Research-TV.
In her role as Chief Content Strategist at Pickle Jar Communications, Tracy has worked with over 300 education organisations in more than 30 countries to help them improve their approach to content strategy, content marketing and experience design. She is an award-winning keynote speaker and author of The Connected Campus (2020).
Tracy is also a Professional Certified Coach (PCC) and divides her time between working on client content strategies and coaching individual leaders and teams towards lasting culture changes that make transformational ways of working possible. llie’s role is to ensure our clients are happy and our projects are delivered on time and to the high standards that you can expect from Pickle Jar Communications.