Getting academics involved in social media can be challenging.

Many are skeptical about its value, concerned about committing to another responsibility or simply unsure how to leverage their own voice on social media. 

However, academics can become some of the most compelling voices online, showcasing their expertise, promoting their research, and enhancing the institution’s reputation. 

In this session, we’ll explore how to strategically transform academics into social media influencers. You’ll learn how to get their buy-in and how to communicate the benefits of social media, for their personal brand and your institution. 

We’ll cover how to demonstrate the value of social media, how to navigate their time constraints, and how to tailor social media opportunities that align with their professional goals. 

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