Brand strategy, messaging and visual design
Good design can be the difference between a message that catches the eye, or falls flat. At Pickle Jar Communications we design full brand experiences, from defining your value proposition to bringing it all to life through beautifully crafted visual design, style and tone guidance, and messaging frameworks.
We all know the power of a beautifully-designed website, campaign or piece of content. Which is why we’ve invested in skilled in-house design talent, honed from working with leading brands and fast-paced campaigns.
We can help you create stunning brand assets, visuals, websites and brochures. And we’ll work with your strategy and guidelines… so they’ll feel uniquely “yours”. And if you don’t already have that brand strategy and guidelines, we’ll create them for you.
Brand strategy and development
Who are you? Why do you do what you do? What difference do you make? What sets you apart from everyone else? What experience do you want people to have of your brand? All of these questions - and many more - need answers in order to define your organisation’s brand strategy and vision.
We work with organisations to:
Understand brand perceptions (see Audience research and performance data)
Facilitate stakeholder consultations to define brand aspirations and difference
Create your brand and experience strategy
Craft your value proposition
Refine your uniqueness or points of distinctiveness from your competitors
Translate your brand strategy into a content strategy (see Content strategy, planning and operational design)
And much more…
Visual design
Logo and visual identity development
Design system development for offline and digital platforms
User testing of visual identity and design concepts
Front end web design
Development of visual identity guidelines and governance
Full graphic design service.
Voice, style and tone
Development of your organisation’s voice
Creation of style and tone guidelines
User testing of style, tone and messaging
Content audits to check for style and tone consistency.
Messaging frameworks
Top level brand messaging
Elevator statements
Audience and channel specific messaging plans
Guidance on how to turn a message into compelling content.
Asset creation
Report production
Full graphic design service, including animations and illustrations
Video production
Content design and copywriting
See Content design and content creation for more.
Bringing your brand to life through a content strategy
One of our greatest strengths at Pickle Jar Communications is our content strategy and content design focus. This means that when we’re designing your brand and experience strategies, your visual identity, and messaging, we are able to constantly ask ourselves “how will this be used in actual content?”
Unlike other brand consultancies, we are able to carry your brand strategy all the way through into a content strategy and plan too.
How do we start working with you?
We’ll just start with a totally obligation-free conversation. You might already have a brief. That’s great. If you don’t have one, we can co-create it with you totally cost-free. Get in touch and explore how we can support you.
