Join Tracy Playle for this free, online webinar on how to create the kind of content strategy that will truly drive much deeper engagement amongst your alumni and supporter communities.
Book your place at the bottom of this page.
The stories you tell, the memories that you share, the events you organise, the case that you make for advocacy and support… it is all content. If we’re to truly create alumni and supporter engagement that delivers results and creates impact, then we must nurture our content and approach it strategically.
In this workshop we’ll explore how to create a content strategy and plan for alumni and supporter engagement. We’ll explore what it takes to really keep an audience engaged, active and coming back for more.
What we’ll cover
What an alumni and supporter content strategy is for and what to include in it
Examples of what it takes to create the kind of content that keeps your audience highly engaged
How to plan content that moves your audience from connected to contributing.
Who should attend?
Anyone working in alumni relations, supporter engagement and fundraising. This might include:
Heads of alumni relations
Alumni relations manager
Directors of alumni relations
Directors of advancement or development
Fundraising professionals
Stewardship professionals
And more! If you work in community engagement in an education institution, the principles and techniques we discuss in this session will be applicable for you too.
Your facilitator
Your session will be facilitated by Tracy Playle, CEO, Chief Content Strategist and Coach at Pickle Jar Communications Ltd and the author of The Connected Campus: Creating a content strategy to drive engagement with your university (2020).
For two decades Tracy has worked in higher education communications, marketing, digital engagement and content strategy. Initially working in-house with the University of Warwick, Tracy founded her consultancy 15 years ago and has since worked with around 300 education institutions in more than 30 countries to help them evolve their approach to content strategy, delivery and management.
She is also an accredited ontological coach, having trained and been part of the leader teams with the Accomplishment Coaching New York Intensive coach training programme (2019-21), and as a member of the International Coaching Federation (ICF).
Tracy now spends much of her time supporting individual leaders and teams to become more creative, collaborative and empowered in their work, removing the barriers to creating outstanding experiences and campaigns in and for their organisations.
Tracy is an international speaker and a CASE Crystal Apple award winner and laureate, a former chair of the CIPR’s Education and Skills Sector Group, and the founder of ContentEd and Utterly Content.
Alongside her consultancy work and leadership of Pickle Jar Communications, Tracy also runs a private coaching practice (www.tracyplayle.com).