Filtering by: “Run by PJC”
Making your content measurement work for you - Webinar
Jan
17
Run by PJC

Making your content measurement work for you - Webinar

Content roles face pressure to demonstrate value through measurable impact, effectiveness, and return on investment, prompting a need to prioritise useful metrics. This webinar aims to guide participants in rethinking their approach to content success tracking, emphasising the importance of assessing meaningful factors aligned with audience and institutional needs.

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Content strategy 101: what should yours include?
Jul
13
Run by PJC

Content strategy 101: what should yours include?

Bookings for this event are now closed.

Creating a content strategy for your school, college or university can feel like a daunting task. There’s so much that you could include, how do you even know where to start? In this workshop, author of The Connected Campus and founder of ContentEd, Tracy Playle, will take content strategy back to basics to help you as you decide what yours will and won’t include.

What we’ll cover

  • What a content strategy is and the purposes that it might serve to a school, college or university

  • What your content strategy could include, and what those outputs might look like

  • How to decide the scope of your strategy and what components you’ll include

Who should attend?

  • Directors and Heads of strategy, marketing, communications and brand

  • Team leaders and managers

  • Internal communication professionals 

  • Anyone involved in the development of content strategies

Your facilitator

Your session will be facilitated by Tracy Playle, CEO, Chief Content Strategist and Coach at Pickle Jar Communications Ltd and the author of The Connected Campus: Creating a content strategy to drive engagement with your university (2020). 

For two decades Tracy has worked in higher education communications, marketing, digital engagement and content strategy. Initially working in-house with the University of Warwick, Tracy founded her consultancy 15 years ago and has since worked with around 300 education institutions in more than 30 countries to help them evolve their approach to content strategy, delivery and management. 

She is also an accredited ontological coach, having trained and been part of the leader teams with the Accomplishment Coaching New York Intensive coach training programme (2019-21), and as a member of the International Coaching Federation (ICF). 

Tracy now spends much of her time supporting individual leaders and teams to become more creative, collaborative and empowered in their work, removing the barriers to creating outstanding experiences and campaigns in and for their organisations. 

Tracy is an international speaker and a CASE Crystal Apple award winner and laureate, a former chair of the CIPR’s Education and Skills Sector Group, and the founder of ContentEd and Utterly Content. 

Alongside her consultancy work and leadership of Pickle Jar Communications, Tracy also runs a private coaching practice (www.tracyplayle.com).

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