Join us for this free interactive workshop:

As a school advancement professional, you wear many hats, often overseeing student recruitment, fundraising, alumni engagement, admissions and marketing and communications.

With small teams and often small budgets, it can be a challenge to support your colleagues to know how and where to tell the right story about your institution to make it stand out. Add to that the complexities of engaging a transient and mobile alumni and parent community, and constantly changing algorithms, channels and platforms, and you have a big job on your hands.

So how can you define your proposition and empower your teams and colleagues to tell your school’s story effectively? What content should you be producing? And what tactics and channels should you be using to get your message across?

In this lunch-and-learn style session, you’ll come together with senior-level peers to discuss these questions and ensure you feel confident and empowered in leading the team responsible for content in your institution. 

What we will cover:

• Engaging internal stakeholders 

• Gathering and using audience insights 

• Developing your messaging and visual identity

• Planning your channels and content

• Your questions, challenges and concerns

There will be lots of time throughout the workshop for group discussion with your peers. 

Your facilitator

This session will be facilitated by Ellie Lovell, Head of Strategy at Pickle Jar Communications. 

Ellie has worked in the education sector for over 15 years. She’s worked in-house at the University of Warwick and Birmingham Metropolitan College, and whilst working at Pickle Jar Communications, has led projects for Zurich International School, United World Colleges, Fieldwork Education and many other institutions. 

Ellie helps clients define their marketing and communications objectives and takes insights from stakeholders, audiences and competitors, to set a vision for an institution's content, develop new content approaches, and create engaging content plans to support those objectives. 

Who should attend:

This workshop is specifically for - and limited to - those in senior leadership roles within marketing, communications in international and independent schools. 

This would include directors and heads of:

• Advancement

• Community relations

• Digital

• Student recruitment and admission

• Marketing and communications

We would also welcome Principals and Vice-Principals to this workshop.