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In an ideal world we’d be able to conduct extensive research to understand our audience’s needs. However, this can be unrealistic due to time constraints, resource and workload.
An effective way to gather insight when you’re short on time is through social listening.
By observing conversations and behaviours both online and offline, you can gain valuable and actionable insights about your audience.
In this webinar we will share practical social listening tips and techniques to help you better understand and engage with your audiences.
What we’ll cover
Online and offline social listening methods
Effective techniques, tools and platforms to use
How to translate data gathered into actionable insightIWhat we’ll cover
Tools and templates to put in place at the outset so you start strong
Common measures of success, such as staying on time and on budget, plus others which are less obvious
Curveballs and calamities that might occur along the way, and how you can swiftly get your project back on track
Your facilitators
Florence Largillière is Senior Researcher at Pickle Jar Communications. She is involved in all of our research work, from stakeholder and audience research to content and brand audits via competitor research and user testing. She also works with a wide range of data, and interprets it meaningfully for our clients, presenting our insights in a direct and concise way.
After a PhD in Modern European Jewish History, Florence taught at a London university for a few years - an experience that cemented her passion for education. In 2022, she made the transition from academia to research and insights. She was a researcher and project coordinator at a London-based agency where she worked across multiple client projects on topics as diverse as public health, debt advice services, train customer experiences, and online harms.
In her spare time, Florence enjoys making the most of (cheap) London and escaping to the sea. She loves all forms of storytelling - plays, films, books, investigative journalism, music - and can often be found in a theatre, at a gig, or at her piano after work. .
Mikki Collins is a Content and Experience Designer at Pickle Jar Communications. Mikki has a strong social media background in the Higher Education sector and proven award-winning experience for digital content campaigns and projects she has produced.
She previously worked for the University of Chichester as their Digital Content Producer for 5.5 years. In that time, Chichester achieved the number 1 ranked UK University on TikTok in 2022 and 2023, and the Champion of Diversity, Equity and Inclusion in content at the ContentEd awards for the final series of the University’s podcast all about minority groups.
She has presented at different education conferences for her TikTok framework, award-winning podcast series and turning digital student ambassadors into influencers organised by groups such as UUK, UniBuddy and Times Higher Education.