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Recruiting students as social media influencers

Join Mikki Collins to learn how to recruit students as social media influencers, match them to the right projects, and keep them motivated and inspired.

You can find the booking form for this free webinar at the bottom of this page.


About the webinar

It can be hard to engage students to even want to create content with us. Let alone make it remarkable.

As it becomes harder to cut through the noise on social media, it’s imperative to find the right students to create user generated content.

What if you were to change the way you approach recruiting students to be in a position of:

  • Cherry-picking the right students for the right content rather than picking the only student available?

  • Involving students in the decision-making of content creation?

  • Having students pitch us ideas for content?

This webinar will dive deep into the different methods to recruit students and how to effectively use those students as social media influencers.

You always choose the best students for in-person recruitment events, let’s start applying that approach to student-led content.

What we’ll cover

  • Different methods for recruiting students as influencers

  • How to match the right students to the right content and projects

  • How to get the best out of your students

Who should attend?

Anyone who wants to recruit students to create social media content to better engage audiences.

Your facilitator

Mikki Collins

Mikki Collins is a Content and Experience Designer at Pickle Jar Communications. Mikki has a strong social media background in the Higher Education sector and proven award-winning experience for digital content campaigns and projects she has produced.

She previously worked for the University of Chichester as their Digital Content Producer for 5.5 years. In that time, Chichester achieved the number 1 ranked UK University on TikTok in 2022 and 2023, and the Champion of Diversity, Equity and Inclusion in content at the ContentEd awards for the final series of the University’s podcast all about minority groups.

She has presented at different education conferences for her TikTok framework, award-winning podcast series and turning digital student ambassadors into influencers organised by groups such as UUK, UniBuddy, and Times Higher Education.


Book your free place!

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Empathy mapping: how to understand your stakeholders