PLEASE NOTE: This webinar will run in two parts. Also, please be aware of a recent date change.
Part 1 is now on Tuesday 10 September 2024 14.00-15.00 BST
Part 2 is now on Tuesday 17 September 14.00-15.00 BST
By signing up using the form below, you will receive calendar invites for both parts.
Every organisation is different, and every team that creates content for an organisation will be different. So how do you work out what you need for your team? How do you know how many people you need, what roles they need to be able to carry out, and what skills they need?
Quite often these kinds of decisions are settled from the top down, without involving those who are actually working as part of the teams who will be affected. So when asking these questions, how do we make our teams feel part of the process?
This 2-part webinar will help you rethink how you might examine the size and shape of your content team, and the resources available to you. We’ll look at different ways of assessing skills and expertise, and give you some practical tips on how to fill any gaps you uncover.
What we’ll cover…
How to work out what skills and expertise you actually need within your team
Different methods for understanding your current capabilities
How to structure and resource your team so that you can meet your organisation’s goals
Your facilitators
Robert Perry is Director of Research at Pickle Jar Communications. He primarily works on behalf of clients in the education and charity sectors, where he is responsible for all aspects of information-gathering, audience research, user testing, and anything else related to content or customer insights.
He has worked with schools, colleges, universities, membership organisations, charities, and education sector bodies. Whatever the work and whoever the client, Robert likes to find the connections between the driving forces of a project and the needs of the audience, with the aim of being able to satisfy both at the same time. He wants to know about the journeys that people make in relation to clients’ offerings, because the only way to truly deliver the right content to the right audience is to understand the context behind that journey. That’s why his favourite answer to any question is “it depends”.
He has a particular interest in student influencers and widening participation efforts, and has worked with clients such as UCL, Aston University, Leeds Beckett University, and United World Colleges on projects that focus on these areas. Robert also represents Pickle Jar Communications at education sector events, speaking on aspects of audience research and digital communications at conferences organised by groups such as CASE and UUK.
Before joining Pickle Jar, Robert worked on content creation and digital communications in the aviation industry. He studied communications and English literature at Newcastle University, and now lives in Newcastle.
Tracy Playle is the founder and CEO of Pickle Jar Communications, ContentEd and Utterly Content. Prior to founding Pickle Jar in 2007, she worked in-house in communications roles at the University of Warwick and as Head of Research-TV.
In her role as Chief Content Strategist at Pickle Jar Communications, Tracy has worked with over 300 education organisations in more than 30 countries to help them improve their approach to content strategy, content marketing and experience design. She is an award-winning keynote speaker and author of The Connected Campus (2020).
Tracy is also a Professional Certified Coach (PCC) and divides her time between working on client content strategies and coaching individual leaders and teams towards lasting culture changes that make transformational ways of working possible. llie’s role is to ensure our clients are happy and our projects are delivered on time and to the high standards that you can expect from Pickle Jar Communications.