Join Dana Rock in this free, online webinar to discover how personalisation can be used as a tool to drive a deeper connection with your audience.
Book your place at the bottom of this page.
Personalisation can be a powerful tool for connecting with your audience. Research shows that people are more likely to consider purchasing from brands which personalise. Indeed, most people now expect personalised content.
However, creating personalised content often takes more effort and requires us to push the limits of our existing systems and processes.
How can we personalise effectively and make it worth the effort?
In this session, we will explore how you can translate your audience insights into smarter, more engaging content. We will delve into the approaches and tools you can use to segment your communications and deliver a more powerful, personalised experience for your audiences.
What we’ll cover
How personalisation can add value
How to plan, create and deliver personalised content across different channels
Examples of good and bad practice
Who should attend?
Suitable for anyone who is interested in how you can better segment or personalise your communications.
Your facilitator
Dana Rock is the Director of Experience Design at Pickle Jar Communications. An experienced leader within the sector, they are passionate about helping the education sector to create compelling experiences for their students and stakeholders.
A professionally trained and experienced content designer, Dana can help you and your teams to harness data and insight to better understand your customers and create smarter communications and experiences.